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GSK Plans Major Media Push for Mouthwash, Gum and Toothpaste

May 21, 2009: 05:49 AM EST
GlaxoSmithKline plans to promote its mouthwash brand Corsodyl in a campaign that covers online media, television and press. Celebrity health experts will be used in public relations campaigns, and print ads will feature facts about gum disease and point to a website with information on causes, symptoms and treatments. The website will also promote a 21-day challenge based on using the company’s Consumer Healthcare arm’s Corsodyl Daily Gum & Tooth Paste. TV ads will also promote the company’s mint mouthwash. The promotion begins in June.
Camille Alarcon, "GSK pushes healthy gum message with Corsodyl_05-22-09", marketingweek.co.uk, May 21, 2009, © Centaur Media plc
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