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Hair Care Line Designed to Beat Allergies

April 1, 2009: 05:18 AM EST
Heavenly Essences has released a line of hypo-allergenic ethnic hair care products using natural botanicals for people with allergies. In a media release, the company says that the Pure'ity™ line was developed by the company’s founders, Darlene Alexander, and her husband Michael Alexander, in response to Darlene’s allergic reactions to synthetic chemicals. Trials showed that the products are effective deep cleansers, giving hair sheen, softness and body, while bringing “relief to consumers with allergies and fragrance sensitivity”. Pure'ity products are available throughout the US at beauty supply stores and hair salons.
"Heavenly Essence Introduces Pure'ity - the Only Line of Hair Care Products That Really Cares About You", PRNewswire, April 01, 2009, via Heavenly Essence, Inc., © PR Newswire Association LLC
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