“Healthy” Foods In The U.K. No Longer Means “Diet”

Britons are cutting way back on their sugar intake, and are paying closer attention to other ingredients as well, researcher Kantar Worldpanel says. As part of a trend in the U.K. toward healthy food selections, a full 93 percent say cutting back on sugar consumption is a priority. But perceptions of what constitutes “healthy” foods is changing. In fact, sales of healthy private label foods are down 3.3 percent, as consumers shift away from “diet” foods to fresh, “free-from,” less processed  more natural, or functional foods. Kantar advises retailers to “revisit and relaunch and reposition their healthy ranges.”