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Healthy Growth Forecast For Health & Wellness Foods Market

November 29, 2012: 12:00 AM EST
The health and wellness segment of the packaged food and beverages market is poised for healthy growth, according to Euromonitor. Products in the category offer specific health benefits, and include fortified and functional foods, and foods that are known for natural health properties. Sales grew 6.5 percent in 2011, and are expected to continue at 7.2 percent a year over the next five years to $1 trillion. Experiencing exceptional growth are products that offer healthy convenience. Probiotic products in Western Europe are having a tough time: not one health claim has been approved in the EU. Nutrigenomics (or personalized nutrition) targeting chronic health conditions (e.g., cardiovascular disease, diabetes, etc.) are “a step closer” – leaders including Nestlé, PepsiCo and Danone are heavily invested in institutes of nutrition, research and development.
Ewa Hudson, "Health and Wellness the Trillion Dollar Industry in 2017: Key Research Highlights", Euromonitor International, November 29, 2012, © Euromonitor International
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