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Heinz Fine Tunes Its Line Of Packaged Meals For Toddlers

July 2, 2013: 12:00 AM EST
Heinz announced it is revamping its line of toddler tray meals, adding three new flavors and a new package design targeting older toddlers (18 to 24 months). The Little Kids brand will now have Tomato & Mozzarella Pasta Shells, Pasta Bolognese, and Chicken & Sweetcorn Risotto flavors. The current Little Kids line includes products nutritionally formulated for toddlers as young as 12 months. “Working closely with our nutritionists, and tracking global trends, we identified that toddlers have key stages of development between one to three years that need to be met,” a Heinz U.K. marketing manager said.
"Heinz relaunches toddler range", Food & Drink Innovation Network, July 02, 2013, © Food & Drink Innovation Network
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