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Ice Pops For Adults Offer Nutritious – And Therapeutic – Marketing Twists

July 10, 2009: 11:50 AM EST
Two companies, one in the US, the other in Asia, have added flavorful health factors to the traditionally kids-oriented ice pops product, fortifying new offerings with real fruit, natural prebiotics and probiotics, honey and Vitamin C to attract adults. Picolè of the Philippines, for example, adds unheated, vitamin-packed fruit bits to their five multi-flavored product lines, as well as prebiotic fiber. NY-based Integrated Beverage Group offers an ice pop targeted at thirsty athletes and one designed to relieve sore throats. The latter, by the way, is safe for kids, too.
Joanna Cosgrove, "Healthy Ice Pops ", Nutraceuticals World, July 10, 2009, © Rodman Publishing
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