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Indian Cookie Makers Create Products That Fight Obesity In Young People

June 27, 2016: 12:00 AM EST
The Indian diet now contains significantly more fat and sugar, which contributes to an obesity problem that is especially severe within the growing population of teenagers and other young people. Mintel says food and drink manufacturers that target the young market need to take into account diet-related conditions like obesity and diabetes when crafting and marketing products. Indian biscuit and cookie makers are doing just that. An example is Millet Might Finger Millet Cookies, made with traditional grains that are rich in resistant starch, a source of calcium, iron and thiamine. According to Mintel, marketing products like that to teenagers “would help the demographic choose products which are better for them.”
Neha Nayak, "Indian Biscuit Brands Crack Down On Teenage Obesity In India", Blog, Mintel, June 27, 2016, © Mintel Group Ltd.
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