India’s Aging – And Increasingly Affluent – Population Benefits Wellness, Personal Care Firms

People over age 40  in India want to be younger-looking – and healthy – as they age, a fact that is benefiting health, wellness and personal care suppliers and services. Customers over 40 are buying anti-aging serums, anti-wrinkle creams, eye rollers and skin repair moisturizers. Benefiting from the trend are product makers such as Hindustan Unilever, L’Oreal and Procter & Gamble, as well as thousands of beauty and slimming salons, a segment that has increased 50 percent in the last year. A recent market research report finds that the 40+ population in India will reach 500 million by 2025.