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Inventor’s Meal Replacement Product, Backed By Venture Funding, Hits Market Soon

October 30, 2013: 12:00 AM EST
A 25-year-old San Francisco electrical engineer has developed – with the help of several million dollars in venture capital – a cheap, nutritious powdered meal replacement product. Though the product, known as “Soylent”, has its share of detractors, it has also won converts who say it is not only tasty and nutritious, it is not harmful. The inventor says his product is not meant to be a total substitution for regular healthy meals, but only as a “healthier, convenient alternative to takeout and rice and beans” – which he used to subsist on. Soylent will begin shipping in December to those who have preordered it. A week’s supply costs $65, or about $3 a meal.
Eliza Barclay, "Soylent: An Offbeat Food Idea Investors Are Taking Seriously", NPR, October 30, 2013, © NPR
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