We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Multiple Interwoven Trends Combine To Pummel Carbonated Soda Sales

April 11, 2018: 12:00 AM EST
Despite 90 percent market penetration in the U.S., the mature carbonated soft drink (CSD) industry needs to innovate to reverse 13 years of declining sales volumes, according to analysts who advise suppliers to combat adverse trends by offering more healthful options, varied flavors, and other benefits. Innovation in these areas must involve effective marketing to Generation Z and Millennials, and to increasingly diverse ethnic populations. Factors contributing to stagnated CSD value sales have included the rise of the health-and-wellness movement, the declining effectiveness of value-adding strategies, and increased competition. Health-conscious consumers are spurning sugary CSDs and artificially-sweetened diet CSDs – about 20 percent of consumers have trimmed soda intake. Mintel says the number and range of competitive beverages, many claiming to offer health benefits, is “a prime challenge to the CSD market.”
"2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends", Beverage Industry, April 11, 2018, © BNP Media
North America
United States of America
Other Companies
Developed by Yuri Ingultsov Software Lab.