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“Naturality” Captures Consumers Food Interest: If It’s Natural It Must Be Healthy

December 20, 2012: 12:00 AM EST
With a large majority of consumers believing that “natural” means “healthier,” it is probably no surprise that a German grain ingredients supplier has put the concept of “naturality” at the head of its list of top food and nutrition trends for 2013. Kampffmeyer Food Innovation found that 74 percent of people surveyed felt that food products labeled as natural were probably healthy, too. Products benefiting from this belief include coconut water, snacking nuts and Greek yogurt, all of which are experiencing skyrocketing retail sales growth. Other top food and nutrition trends highlighted by Kampffmeyer include energy, fruits and vegetables, dairy and seniors.
"Naturality Poised to Remain Dominant in 2013", Nutraceuticals World, December 20, 2012, © Rodman Publishing
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