February 29, 2008: 12:00 AM EST
The global nutraceuticals market is predicted to rise to $187 billion by 2010, dominated by the US, Europe and Japan, which accounted for 86 percent in 2007. A report by Global Industry Analysts says the US accounted for 37 percent of sales in 2007, while Asia Pacific is the fastest growing market because of China and India and increasing wealth. Competition will increase, driven by factors such as price, safety, efficacy, packaging and brand loyalty. Greater consumer desire for leading a healthy life continues to drive sales. Other factors include an expanding elderly population, as well as escalating health care costs. The report says functional foods are a rapidly growing segment. Growth in dietary supplements is expected to slow, particularly in developed countries as the category fast approaches maturity levels.
Lorraine Heller, "Supplement Market Nears Maturity, Nutraceuticals Report", NutraIngredients, February 29, 2008, © Decision News Media
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