New Colgate/ADA Social Media Initiative Encourages Hispanic Oral Health Care

Colgate and the American Dental Association have launched a social media-based promotional program to improve oral health among U.S. Hispanics. A component of Colgate's annual Oral Health Month initiative, “Share More Time, Share More Smiles” encourages Hispanic families to post photos of their smiles on Facebook, Twitter, Instagram or Google+ as a way to teach them about proper oral care. For each image posted, Colgate will donate $1 (to a maximum of $40,000) to an ADA Foundation program (Give Kids A Smile) that provides free oral health care, education and screening to under-served children.