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March 23, 2009: 10:25 AM EST
A new survey suggests that parents are increasingly looking for food that will benefit their kids. The report by Just Kid Inc., a kids-focused research firm in Connecticut, found that 86 percent of parents surveyed saw "healthy and nutritious" as the important attribute for food, but also that moms were less interested in sophisticated ingredients than in basic, simple benefits, such as fresh and nutritionally-balanced foods. Traditional nutrients like calcium and protein were ranked near the middle, and some of the trendier nutrients, like Omega-3s, were ranked lower. Amy Henry, managing director of research and strategy for Just Kid, said that moms want more authentic forms of health linked closely to the food, and are seeking to make kids appreciate the food, not just the packaging and promotions.
Shara Rutberg, "Parents seek authentic snacks", Natural Foods Merchandiser, March 23, 2009, © New Hope Natural Media
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