People Worldwide Want Healthier Foods, And Are Willing To Pay More For Them

Nielsen global consumer research finds that seven in ten consumers worldwide consciously choose foods that will help them avoid obesity, diabetes, high cholesterol and high blood pressure. But consumers can’t achieve the goal of healthier eating without the help of food manufacturers, retailers and the medical community, Nielsen says. Consumers need foods formulated with good-for-you ingredients. Retailers need to stock shelves with right-priced healthful options. And the medical community needs to provide guidance on diets that ensure a healthy way of life. The survey also found that 68 percent of global respondents are willing to pay more for foods and drinks that don’t contain undesirable ingredients.