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Poll Finds That Americans – Especially Men – Are Suspicious Of The Organic Label

April 15, 2013: 12:00 AM EST
A new Harris Poll finds that Americans may be more concerned about the environment than they were a year ago, but they are reluctant to pay more to improve it, especially in the area of organic food. Fifty-nine percent agree that labeling food or other products as organic is “just an excuse to charge more”. Sixty-three percent of men say that, compared to 54 percent of women. Fifty-five percent think organic food is better for you, though studies have shown it’s no more nutritious than conventional food. Forty-one percent think organic food tastes better or fresher than non-organic. Americans are feeling more positive about the economy, but are suspicious of “greenwashing” by companies exploiting confused eco-conscious consumers.
"Majority of Americans See Organic Label as an Excuse to Charge More", Harris Interactive, April 15, 2013, © Harris Interactive
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