Proactive Consumer Healthcare Trend Drives Increases In Nutritional Supplement Intake

A study by market researcher NMI finds that over the past five years American adults have steadily increased their use of nutritional supplements. About 73 percent now use them, compared to 62 percent in 2009. Millennials are also jumping on the nutritional supplement bandwagon – they show the highest increases in supplement use over the past several years. According to NMI, the increase in supplement use – a sign of the consumer directed, proactive  healthcare trend – is driven by several factors, including the aging population, the desire for “anti-aging” remedies, and the uncertainty of the healthcare system.