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Procter & Gamble Plans U.S. Launch Of Home Pregnancy Test That Measures Length Of Pregnancy

August 28, 2013: 12:00 AM EST
Procter & Gamble said it plans to launch the Clearblue Advanced Pregnancy Test with Weeks Estimator home pregnancy test product in the United States. Unlike conventional pregnancy test kits, which only have one strip, the Clearblue comes with two strips —one measures the human  chorionic gonadotrophin (hCG) hormone level and the other determines the length of the pregnancy. Already available for women in Europe, where it was launched in 2008, Clearblue received the U.S. Food and Drug Administration’s approval for market in December 2012.
Alexandra Sifferlin , "Finally, The First Home Pregnancy Test That Tells You How Pregnant You Are", Time Magazine, August 28, 2013, © Time Inc.
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