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Quaker Oats Lines Under One Marketing Umbrella

March 9, 2009: 07:55 AM EST
Quaker Oats’ suite of breakfast and snack products is being rebranded under one communications umbrella, with the tagline “go humans go”. Quaker owner PepsiCo wants to stress the health-giving qualities of the company’s key ingredient – wholegrain oats. The marketing and advertising campaign employs television, print, online and “out-of-home extension advertising” to promote the message that Quaker oats "help power the bodies and minds of humans and inspires people to be their best". Television ads began screening in prime time slots and cable channels on March 16, with print ads scheduled to begin this month (April).
"PepsiCo rebrands Quaker", just-food.com, March 09, 2009
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