We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Smart – And Expensive – Toothbrush Seeks Niche Market

May 25, 2016: 12:00 AM EST
A Wilmette, Ill., dentist has launched a company whose sole product is a high-tech toothbrush that sports a camera and smartphone connection. The camera gives Prophix toothbrush users a look into their mouths – via a smartphone app – while brushing. They can check their gums and teeth, including the hard-to-see back molars. The camera snaps photos that can be saved for future reference. Oral care experts and industry analysts are skeptical of the market for such a device. At $400, it’s hardly an impulse buy, and it’s not necessary for proper oral care. Another consideration: Proctor & Gamble will launch the Oral-B Genius, the newest version of its smart toothbrush, later in 2016. The price is likely to be around $200 – still not an impromptu buy, but half the cost of the Prophix.
Cheryl V. Jackson, "$400 toothbrush with camera lets you see how well you're brushing", The Chicago Tribune, May 25, 2016, © Chicago Tribune
Preventative Care
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.