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Soft-Drink Makers Eye Natural Additives

April 22, 2008: 12:00 AM EST
Pressure is mounting on soft-drink makers and confectioners to switch to natural colorings as regulators examine the results of the Southampton study and fears grow over the safety of artificial colorings, says Hans Thorkilgaard, executive vice president of Chr. Hansen's color division. Natural additives are becoming more important, he says, creating potential for his division to develop and market new products. Reactions to the scare over artificial additives vary from region to region: Europe, particularly Scandinavia, the UK and France, is open to using more natural colors; Asia and Latin America are expected to follow, but the US appears to be lagging behind.
Neil Merrett, "Drink Makers Behind in Natural Colours Search", Beverage Daily, April 22, 2008, © Decision News Media
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