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Spice Brand Schwartz Seeks to Highlight Healthy Benefits

March 10, 2009: 05:44 AM EST
Schwartz, the McCormick-owned dominant spice brand in the UK, is shifting its marketing approach to emphasize the health and nutritional benefits of its herbs and spices. Its new print, digital and PR campaign - 'The Secrets of Spices' - includes a microsite and stresses the antioxidant properties of its products and how its herbs and spices can be used as part of a healthy balanced diet. The campaign is built around ten popular flavorings with specific information on each one, for instance, how cinnamon can stimulate the respiratory and circulatory systems, while basil can act as a relaxant.
Alex Brownsell, "Schwartz to push healthy benefits", Marketing, March 10, 2009, © Haymarket
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