Superfood Ingredients Provide Market Opportunity For FMCG Companies

Superfoods rich in nutrients (i.e., antioxidants, minerals, vitamins, etc.) include kale, quinoa, strawberries, blueberries and chia seeds. They are growing in popularity in the U.S., thanks to the growth in information about them, according to Nielsen. Moreover, access to superfoods is on the rise, both in farmers’ markets and on retail grocery shelves. Superfoods can be found in the fresh produce section of stores, but they are also increasingly found as ingredients in food products in other store departments. Chia seeds, for example, can be found in 23 percent of grocery store product categories. Nielsen says this provides a marketing opportunity for food and beverage makers, and other FMCG manufacturers (e.g., soap and diet aids). [Image Credit: © Whole Foods Market ]