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UK Department Store Giant Wins Legal Battle Over Artificial Sweeteners

July 15, 2009: 10:03 AM EST
A judge has ruled against a Japanese supplier of the artificial sweetener aspartame, saying in effect that UK department store giant Asda was within its rights in calling the artificial sweetener aspartame a “nasty” food additive. Asda says it is simply heeding its customers' wishes in eliminating what it calls unnecessary and potentially harmful additives – including colorings, flavorings, and hydrogenated oils – from its private label foods and drinks. “Put simply, we’ve got the most natural own label products in Britain and today’s ruling means we can carry on telling our customers that,” an Asda spokesman said.
"Sweet Victory As Asda Wins Court Fight Over Sweetener Claim", ASDA.com, July 15, 2009, © ASDA.com
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