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Universities Seek Cut in Alcohol Ads

April 15, 2008: 12:00 AM EST
A number of universities have voiced concern about the number of adverts for alcoholic beverages, particularly beer brands, during the country's televised university-based sporting events, urging a rethink of current advertising policies. The 280 universities’ concerns are expressed in a letter from the Centre for Science in the Public Interest to the voluntary National Collegiate Athletic Association, urging it to honor previous agreements and restrict the time given to the advertisements. The UK's Advertising Standards Agency says that it does not have a specific set of rulings covering alcohol advertisements during sporting events. A spokesperson for the ASA said that sports broadcasts were required to adhere to its general principles on advertising alcohol.
Neil Merrett, "Fair Game: Sport Drink Ads Under Fire", FoodNavigatorUSA, April 15, 2008, © Decision News Media
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