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WHO Urged to Adopt Code for Children

March 17, 2008: 12:00 AM EST
Two international lobby groups plan to present the World Health Assembly with a new code that would restrict the marketing of unhealthy foods to children. The groups, The International Obesity Taskforce (IOTF) and Consumers International (CI), claim that the food industry is failing to self-regulate, especially in developing countries. They plan to lobby WHO members to support their code, the International Code on Marketing of Food and Non-Alcoholic Beverages to Children. The WHO was given a mandate last year to develop its own recommendations on marketing to children, and is expected to begin consulting members over the next 12 months.
Jess Halliday, "New Proposal for Global, Legal Junk Food Ad Ban", FoodNavigator USA, March 17, 2008, © Decision News Media
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