Will Fitness Fans Flock To Dr. Zak’s High-Protein Bread?

MuscleFood.com has launched a high-protein, lower-carb bread targeted at bread loving fitness fanatics. Made in the U.K. from wholemeal (whole grain) flour, Dr. Zak’s Protein Bread contains 15 grams of wheat and pea protein and 13.9 grams of carbohydrates per slice, as well as omega-3 fatty acids. A loaf is denser than sliced white bread, weighing in at 850 grams, triple the weight of a normal loaf. Food writer Bianca London says the bread has a pleasant aroma, more depth of flavor than regular bread, and left her feeling full and satisfied. But at £5 ($7.64) a loaf, it would probably appeal only to a specialty market.