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Woman Want to be Younger All Over

May 12, 2009: 04:08 AM EST
Women now want anti-aging for their whole body and not just their face, and the market is changing to cater for this trend. But, as the recession continues, consumers might try to save money by going for multi-purpose rather than specialist products. The woman's body care sector in the UK grew £297 million in 2008 - up 23% since 2003 - according to Mintel, pushed partly by added interest in products with tanning properties, created by the launch of Johnson & Johnson's Holiday Skin in 2005. Mintel predicts the market will grow 2% a year to reach £332 million, largely driven by foot care. The over 45 sector is likely to grow and Dove is one of the few mass market groups targeting this. Unilever dominates the body care market.
Jane Bainbridge, "Sector Insight: Women's bodycare", marketingmagazine.co.uk, May 12, 2009, © Haymarket
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