We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Wrigley’s Enters Energy-Boost Market With Caffeinated Chewing Gum

March 8, 2013: 12:00 AM EST
With demand for chewing gum on the decline, and interest in energy-boosting foods and drinks on the rise, Wrigley’s, maker of the Juice Fruit and Doublemint gum brands, is introducing a new product packed with caffeine. Alert Energy Caffeine Gum will begin hitting shelves in convenience stores, supermarkets and mass retailers in April, even as concern grows among consumer groups and regulators about the safety of energy products, especially among teenagers. Wrigley says its target market for the caffeinated gum is consumers aged 25 and older, and its marketing plan will avoid associating it with other brands in its product line better known among kids and teens.
Julie Jargon, "Wrigley's New Chewing Gum Packs a Dose of Caffeine", Wall Street Journal, March 08, 2013, © Dow Jones & Company, Inc
Food & Nutrition
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.