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Yasha Birla Plans to Launch Ayurvedic Medicines Worldwide

April 27, 2009: 04:13 AM EST
India’s Yasha Birla group plans to expand its ayurvedic operations overseas once it has consolidated in India. The $63 million group runs its ayurvedic business in a joint venture with Kerala Vaidyashala, in which it has a majority stake, and plans to invest a further $10.5 million in the business. The market for take-home ayurvedic products in India is estimated to be worth $52.5 million. Yash Birla Group Chairman Yash Birla said that plans include launching 65 new medicines, followed by a range of cosmetics, aimed at treating lifestyle disorders that do not respond to conventional medicines, and “more modern contemporary body-shop type of products” which will be available in the retail market.
"Yash Birla to take ayurvedic wellness biz abroad", Indiatimes, April 27, 2009, © Bennett Coleman & Co. Ltd.
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